December 11, 2013
In an Australian first, a clean technology crowd-funding platform has been launched in Sydney, to support the cleantech sector. www.CleantechFundr.com
The platform has this week been granted PayPal approval for the crowdfunding payment process application.
The service is free and will attract funding from Australia and overseas. Cleantech projects are now invited to list on the platform.
CleantechFundr platform works on a donation and reward based system whereby any interested party can create a Campaign, with a duration up to 90 days, and offer rewards based on tiers of donations, five dollars to $100, from supporters.
Projects can be funded up to $200,000 and CleantechFundr urges Campaign owners to be creative and fun with rewards they give to supporters. Suggested rewards include social media shout-outs, supporter credits on websites, products or sites, and merchandise with logos.
The CleantechFundr system allows users to log in and create their own Campaigns with specifics on how, what, when and where the money raised will be spent.
Susan Fitzpatrick-Napier, the company’s founder, says CleantechFundr has the potential “to attract funds from around the region and the world, directly to Australia’s clean technology industry”.
Fitzpatrick-Napier, a long-time public relations and media specialist in the clean tech space in Asia, USA and Australia has seen first hand the challenges faced by clean technology companies in Australia.
“We hope that CleantechFundr can help fill the funding gap between disruptive and game changing ideas and prototypes, and then support commercialisation efforts.”
CleantechFundr follows other successful crowd-funding organisations such as Australia’s Pozible, and US-based Kickstarter and Indigogo.
Fitzpatrick-Napier said CleantechFundr offers a niche platform as compared with the other crowd-funding sites, which tend to support a diverse range of projects.
“We want CleantechFundr to be the place the general public, friends and family, investors, and industry leaders click on to see the latest in cleantech innovation that they can support.”
CleantechFundr uses sophisticated sharing and social media tools as well as an embed option allowing the Campaign to be replicated and featured in newsletters, websites and more.
CleantechFundr has also garnered the support of Giles Parkinson, editor of Renew Economy online newspaper and former deputy editor of the Financial Review.
John O’Brien, CEO of the Australian Clean Tech Network, has also pledged his support for the platform.
The CleantechFundr announcement comes after news that the Climate Council, following a Government funding cut, raised $1 million from 20,000 people via social media to continue their important climate change work.
The official “soft launch” of CleantechFundr was announced at The 2013 Clean Tech Awards hosted at The Westin Hotel in Sydney.
CleantechFundr is a Digital Mantra Group company.
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